Raving Jungle Animals Transport You Into the Metaverse in Meta Campaign

Object & Animal’s Andrew Thomas Huang teams up with Droga5 New York on new spot

Object & Animal’s Andrew Thomas Huang has teamed up with Meta (formerly Facebook) and Droga5 NY on the new film ‘The Tiger & The Buffalo’.

The creative shows a group of art students exploring a museum when they are drawn into a new 3D reality in a way they never expected. A Henri Rousseau painting – Fight Between a Tiger and Buffalo – bursts into life, revealing a world of lush vegetation, distant planets, raving flamingos and bears. 

The story of the fight between a tiger and buffalo comes to life through the lens of Andrew Thomas Huang, a Grammy-nominated Los Angeles-based artist and filmmaker known for his iconic visual style and collaborations with Bjork, FKA twigs and Thom Yorke among others.

With Andrew’s creative oversight and characters designed by Sonny Gerasimowicz, who designed the Wild Things in Spike Jonze’s Where the Wild Things Are, the team built a cast of puppets and combined them with machine learning artificial intelligence techniques that synchronise to illustrate the warm and welcoming nature of the metaverse. 

To craft this immersive experience, Object & Animal partnered with Electric Theatre Collective to develop a process using AI machine learning to treat the live-action animal puppets and connect them with the 3D CG environments they inhabit, then render everything in a style-inspired by Henri Rousseau.VIEW MORE – CREATIVE